And I’ve decided that after all the side jobs are done, I am closing up shop and not going to do any more contract work on the side. The money may help make ends meet, but it really hasn’t been worth it when I look at my health and happiness… there are far smarter and more fun ways to grow financially and personally (and no, that ISN’T an open invitation to anyone who wants to pitch a MLM, Get Rich Quick, yada yada scheme on me too… I already have ideas and it doesn’t involve that kind of stuff).
If I do websites, they will be for me alone and my own enjoyment… and of course, I will be working on maintaining or growing sites that are part of my job at Cutter Aviation… though I admit that I will probably be relying more and more on knowledgeable, talented and punctual professional freelance developers (like the amazing Selene M. Bowlby of idesignstudios.com who literally saved me from checking in at the local insane asylum by assisting me with the Cutter project) to get those web development goals accomplished.
I guess, in the end, I find more enjoyment out of creativity (which is one part of design) and communication (social and professional) and will be focusing more on how those two pieces can help me become a more strategic thinker and planner. I’d like to, for once, plan out campaigns for marketing channels and manage the process of implementing campaigns within each — the leader overseeing all the steps in the process from a higher level. Unfortunately it has taken me a long time to realize that the talents that have been the “differentiators” in my career — the fact that I could plan, write, design, produce, and monitor all by myself — were actually doing myself and my clients / employers a disservice. No one can do all those things and do all of them well enough to actually be that “golden employee” — at least, not for their entire career. Eventually a project will get dropped, a deadline will be missed, or an entire campaign gets ruined because one step in the critical path was skipped. And once that happens, either the employer loses trust in the “golden employee” and/or the “golden employee” cracks under the pressure to be perfect and goes into a literal motivational nosedive… losing incremental amounts of confidence in his or her talent with each thousand feet they fall. Unfortunately, I think there are a lot of my peers out there that are either there already or are headed that way. With social media and information overload, the pressure to produce is at an all time high. With tightening budgets and deadlines so “sales can meet quota before the end of the quarter” the time available to plan and test strategies is at an all time low and in many cases, you are understaffed to begin with. Then there is the ever-present pressure of the rockstars of the social media, marketing, and communications world… and the fact that you can’t show weakness because they never seem to! Their Tweets are timely and topical and you set your standards way too high because of it. I think that my generation is headed for another perfect storm… the mid-life crisis monsoon of Generation Y.
Sorry about that last bit… I guess this was more of a rant than I expected it to be! Oh well… ’til next time everyone!